Call us: (855) 879-3544

    8 Critical Errors Website Owners Make

    • By Evan Pomeranz
    • 23 Nov, 2017

    Business owners need to make sure they provide a good user experience to the website visitors if they want to get results out of it.

    Long gone are the days when you could throw up any old website and know that traffic would just show up without any further effort.  

    That scenario would have worked well back in 1995, perhaps, when there was much less competition no matter your niche. Today’s website owners and online entrepreneurs are each in the fight of their life to gain attention and remain relevant in a sea of websites.  

    As you might guess, it’s no longer enough to just put up a website and hope traffic finds its way to your home page; that doesn’t happen in large enough numbers to matter anymore.  

    Unless you exert targeted effort backed up by the latest SEO as applied to website design and user experience, there’s not much point in having a website at all. We’ve identified the 8 Most Critical Errors Website Owners Make.

    1. Think a Desktop Format is All You Need 

    The internet has evolved so far beyond a desktop-centric world that, if you don’t understand the absolute necessity of responsive website design, you’re probably still cooking over an open campfire. Seriously. This is THAT big of a mistake if you’re making it. 

    Shall we dig deeper?

    The first thing to understand is that more than half of all internet searches in the United States are completed through a mobile device such as a tablet or smartphone. 

    As technology advances and users continue to demand on-the-go access, you can bet this number will only climb higher in the future. 

    This tells us that designing your website for a desktop audience - you might as well be trying to teach a caveman to play Scrabble. It’s going to be frustrating for him and unrewarding for you.

    In case you weren’t aware, a website can look drastically different when viewed on a small screen, like a tablet, or an absolutely minuscule screen, like a smartphone. 

    When you take the user experience into account and create a website that looks good and functions properly no matter what device you view it on, it’s called responsive design. 

    Remember that word. If you’re not sure if your website is responsive or not, find someone who knows about it and fix your website if it’s not. Immediately!

    2. Too Much Text

    Back when the printing press was first invented, more than 500 years ago, the public was more inclined to read a bunch of text on a page. 

    They had greater patience because the mass production of books was still new and exciting. These days, a web page full of text just makes people angry and disinclined to read any of it. 

    Our lives are so busy we hesitate to waste even the few minutes it takes to wade through a few lengthy paragraphs. The bottom line is you’ll never even get a chance to impress them with your content; they’ll click away without a second thought.

    It’s all about format. Today’s internet surfer wants small chunks of text broken up visually by lots of images, audio, and video. 

    Why has YouTube become one of the most popular websites in history? Because humans love video! It moves, it talks, and it doesn’t require us to read. 

    To continue to foist large amounts of dense text on your website only makes sense if your goal is to alienate visitors and insure they never want to come back. 

    You’ve got to know your audience, and there’s a good chance they want to consume content in short, punchy bites.

     3. Where’s the Call to Action? 

    Without a Call-to-Action, otherwise known in the online marketing industry as the CTA, there’s almost no point in having a website at all. Without fail, every website needs a CTA. 

    The only way you would go without one would be if your goal is to have a visitor visit your website once and never return. Probably not too many of those types out there.

    Whether you consider yourself a marketer or not, your website has a purpose. Normally, that purpose would be a specific action you want a visitor to take - a next step, if you will. 

    Do you want them to sign up for a newsletter so you can keep in regular contact? Maybe you want to send them on to sales message for your product or service. Even if you are completely without a capitalistic motive, you likely want them to sign up to at least receive a notification when you publish new content.

    The CTA is the tool you should insert at strategic locations throughout your website. It can be as simple as a single sentence inviting them to submit their email or a multi-paragraph plea that describes how their life will be so much richer and fulfilling if they would only do this [insert action here]. 

    Without a CTA, why even bother?

    4. Zero SEO Value

    In the world of website discoverability, it’s all about the search engine optimization (SEO). SEO are the factors you can add to your website that improve its chances of showing up on the first page of search results for a certain term. 

    If you’re trying to sell a product or service or just boost your business profile to the rest of the world, you must not ignore the SEO visibility associated with your post headings, titles, metatags, and keywords. It’s not hard to do, but requires some thought upfront.

    The past and continuing obsession with all things SEO comes from the idea of trying to have your website show up when people type associated search terms (or keywords) into Google. 

    There is no single more prolific source of online traffic than this massive search engine. 

    Let’s say you run an online store related to dog toys. It would be worth something to you for your website to show up high on the first page any time a searcher typed “dog toy” into Google, right? 

    You bet it would. This is like free advertising.

    Your task, as a website owner, is to take those basic steps of incorporating appropriate keywords and associated phrases into your website to take advantage of this free exposure, while at the same time realizing your competitors are doing the same. 

    If you’re not doing proper SEO on your website, you’re not serious about traffic because Google can’t even see you.

    Why is SEO Important?  Because your website is like a digital brochure.  Without SEO, its like putting that brochure into a drawer and not handing it out to anyone.

    5. Your Direct Sales Message is Everywhere

    Have you ever stopped to think what it is people don’t like about used-car salesman - okay, this is a gross generalization, but play along for a moment. 

    Maybe you don’t like them because from the moment you set foot on the car lot there is this desperate pressure to buy, buy, buy. 

    Forget about casual conversation and getting to know someone. Their only goal is to get you to sign your name on a contract, then they’re off to the next sucker.

    Don’t make this mistake with your website. You might think a hard sales message is necessary to catch a person’s interest, but you’re wrong. If your website is nothing more than one long hard-sell tactic, you’re making a big mistake. 

    When it comes to online shopping, a better strategy is to focus on the potential customer and how you can help them solve the problem that brought them to you in the first place. 

    Don’t be the online equivalent of a used-car dealer. Instead, be the problem-solver.

    6. Make it a Real Ordeal to Contact You

    Website owners sometimes have a tendency to want to hide online, to make it difficult to find their email or telephone number. There’s no doubt about it, this is an absent-minded move if your actual goal is to make sales or raise brand awareness. 

    Think of it in terms of a real world store. What if you, as a customer, had a question about a product you were interested in buying but every time you located an employee they ducked around a corner and out of sight? 

    Frustrating, right? You bet it is.  

    That’s exactly what you’re doing when you hide your contact info in tiny font at the bottom of a web page or, worse, don’t include it at all.

    Website owners who are serious about customer service put large, eye-catching buttons in prominent places. They have multiple means of contact (email, phone, chat, snail mail) and encourage visitors to use any of them. 

    In the real world it’s not an ordeal to talk to a store representative and it shouldn’t be online either.

    7. Your Website Design was Cutting Edge - In 1996

    If you’ve been paying attention for a while you’ve probably noticed that web design changes over time.  

    What looked hip and cool five years ago starts to look dated in the unflinching spotlight of the present. If you haven’t had a major redesign in 3-5 years, it’s time to think about it.  

    The bottom line is an outdated look won’t be taken seriously and you’ll make fewer sales than if your website looked more relevant.

    The other problem in this area is that, especially with Wordpress websites, there are a few hundred free templates out there that have been used to death.  

    Maybe they were okay once but that day is long past. They’ve become so familiar to jaded internet users that they’ll zoom right past your website and not even realize why.  

    A familiar design with different colors and content is still a familiar design and it does not grab a person’s attention, and they subconsciously  

    The reason is because you’ve fallen victim to the concept that a website, once designed and uploaded, is good forever. Sorry, but it’s not. It needs to stay fresh.

    8. Broken Links and Inaccurate Information

    This last cardinal sin that a website owner unfortunately makes on occasion should not even bear mentioning, but it happens all too often. You know what we’re talking about: dead links, inaccurate hours of operation, phone numbers you don’t own anymore.  

    There is probably no better way to insure a potential customer will never buy from you than these tasty strategies. If you’re going to do this, once again, you really shouldn’t even bother having a website. No information at all is better than wrong information.

    The reality is that websites get launched, get taken offline and come back online every minute. Broken or redirected links are a reality. 

    The problem is when you don’t have a quality control process in place that assures you will catch these errors within a reasonable time frame. And when it comes to real world brick-and-mortar stores, if your website says you are open at a certain time, you better be open.

    Final Thoughts

    Each and every one of these preceding problems is a screaming warning to potential customers that the website owner doesn’t value their business or their customers. 

    If that’s the message you’re going for, well, go on about your day, but if you are serious about diverting some of that tsunami of online traffic your way, take care of your online presence, and it will take care of you.  

    After all, right or wrong, the quality of your website is a direct reflection on your personal brand.

    Why Peak Evolve for Website Design?

    We've designed hundreds of websites and build from the perception of the user.  ll of our sites are responsive, offer a good user experience, and we take a genuine interest of the businesses that we work with. 

    Our flat rate hosting and maintenance puts us on the same side of the table as our clients, so our clients never have to worry about paying large fees just to add a new image or change their business hours. 

    Contact us at 855-879-3544 if you would like to chat or learn more at

    Peak Evolve Blog

    By Evan Pomeranz 23 Nov, 2017

    Long gone are the days when you could throw up any old website and know that traffic would just show up without any further effort.  

    That scenario would have worked well back in 1995, perhaps, when there was much less competition no matter your niche. Today’s website owners and online entrepreneurs are each in the fight of their life to gain attention and remain relevant in a sea of websites.  

    As you might guess, it’s no longer enough to just put up a website and hope traffic finds its way to your home page; that doesn’t happen in large enough numbers to matter anymore.  

    Unless you exert targeted effort backed up by the latest SEO as applied to website design and user experience, there’s not much point in having a website at all. We’ve identified the 8 Most Critical Errors Website Owners Make.

    By eastrockawaywebdesign 15 Jun, 2017
    You cannot afford to ignore your website's mobility. It is the key driver to sales, and it will make or break your business for the foreseeable future. Invest in your mobile design, and your business will flourish.
    By Evan Pomeranz 31 May, 2017

    Virtual office solutions are perfect for all business who don’t want to spend an awful lot of money for hiring employees & renting physical office space. However, it’s not going down well with Google.


    From now on, Google will not consider virtual office space as your service area businesses as per their updated Google My Business guidelines . Your virtual office must be staffed during the business hours. They have recently updated the Google my business guidelines and made it clear that the virtual offices are causing a lot of confusion and that’s why they are compelled to take this step.

    So unless a team is there to receive the customers during business hours, Google will not consider it as the Service-area businesses.


    Here’s the new section that has been added:


    Service-area businesses — businesses that serve customers at their locations — should have one page for the central office or location and designate a service area from that point. Service-area businesses can’t list a “virtual” office unless that office is staffed during business hours.


    Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.


    Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses.

    By Evan Pomeranz 31 May, 2017

    Be it the upcoming Mobile first index or the launch of features that are focused on mobile users, Google is encouraging the “Near Me” searches to the maximum. People who search for “Service+ near me” tend to make decisions faster as they are not only looking for the information but they are about to make a decision as well. For instance: When people search “Restaurants near me” it is most likely that they will go there and grab something to satisfy their hunger. This micro-moment can be your moment to rise & shine.



    The intent-rich moments when decisions are made and preferences shape are defined as “Micro-Moments” by Google. When people are actively looking to learn something, buy something or watch something, their expectations are higher than ever & they are willing to make a decision in a fraction of the second.


    So in these moments, people expect from businesses to deliver exactly what they are looking for, instantly! For example, if someone is willing to watch a movie in next 1 hour, they will require information as soon as possible. And the site that will succeed in providing instant result will reap mammoth benefits.  


    Google has published a guidebook that sheds light on this new consumer behaviour and how brands can boost their sales by focusing on the shift to mobile & “near me” searches.


    By Evan Pomeranz 31 May, 2017

    The only thing constant in the world of SEO is change. To stay on the top, we need to follow the current trends and optimize our sites so we can reap maximum benefits. Unlike other things, SEO is not one size fits all, it should be bespoke, then only it will work.


    Here are the tips that you can follow to get on the top of the search results:


    1. Title Tag & Meta Description

    The most noticeable element on the search engine result page is Title Tag. Title tags are so basic that they often get ignored despite the fact that the first thing a user notices about your website is the title tag. Experts say that Title tags are the 2nd most vital on-page factor for SEO, after content. So here are some valuable tips to optimize your title tag:

    ·      Auto generated title tags are your enemy i.e. Wordpress could create your title tag, but sticking to it will cost you visitors. So first analyze that what could possibly be the best title tag that sums up your whole content in an appealing way.

    ·      Don’t try to stuff your titles with keywords, use a keyword which is also describing the title.

    ·      Keep your title tag in the front, it's helpful for both search engines and users.

    ·      Your title tag should guide the user, so make sure that you're making title tags for humans.

    ·      Also, the meta description gives you 160-200 characters to play with, so make sure you are making full use of it.

    ·      Be as creative and descriptive as possible. Consider it like your little ad space.


    2. Online Directories and Citations

    Local search is becoming more fruitful as compared to big scale search. Since you are a local small business owner, you know the specific requirements of the local audience and that's where you can beat your competitors. Nowadays, being the best bakery shop in California is much better than being an OK bakery shop on a national level.

    By Evan Pomeranz 31 May, 2017

    Instagram, has recently launched a new update which will allow its users to post several images and videos of a particular occasion in a single post. So, now you can share all your best pictures and videos of the occasion in a single post, like an album and make it memorable.

    The best thing about the update is that now you don’t have to spend time in selecting your best picture of the event to upload and share your happy moments with others. Now, you can combine up to 10 pictures and videos in one post and see them all one by one.


    With is new update you can share the pictures of the entire celebration step by step as per the flow of the event. You can even share pictures of your recipes or craft work you have done, with your friends and explore your talent amongst them.

    While uploading the post, you can see a new icon on the screen from where you can select several picture and videos. You can select the pictures as per your wish the way you want them to be lined up, you can also change the order, by tapping on the post and hold to edit it. Either, you can apply a filter to the entire post at once or edit it one by one. Your post will display on your profile with a single caption and a little icon of the first picture or video of your post.


    Like always Instagram has made your sharing experience wonderful and memorable, this new update will make your experience more pleasant.


    You can find this new update as a part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play.

    By Evan Pomeranz 31 May, 2017

    The converted clicks were the old metric that counted the number of clicks that lead to one or more conversions. From last 15 years, advertisers were using this metric to track the success of their ads.


    Google has decided to replace the “Converted clicks” with “conversion” metric as the later is more sophisticated and provide greater insight. The conversion metric has been developed to provide advertisers with accurate data so that they can plan things accordingly. Earlier the converted clicks showed very little data, but the conversion metric not only shows the direct purchases but also shows data about the indirect purchases. Below is the infographics that will help you understand it better!

    By Evan Pomeranz 31 May, 2017

    A recent research by Moz has revealed that the proximity is the new king of the local search.

    If you will search for a local business i.e dry cleaners using a mobile device in a small city, you are probably going see that all the dry cleaners are listed out on the map. However, in a bigger city, this whole scenario will change drastically. If you will search for a local business, you will only be able to see few options. For example, if you will search for “Restaurants”, you will only see 6-7 restaurants on the map. So how is Google determining which business to show? Is it about the number of links? mobile friendliness? positive reviews or a measurable presence in the local directories?

    A thorough research revealed that it is just about one thing: “Proximity”.  Only those businesses appear on the map that is closest to the searcher’s physical location.

    Our take on this research is that these results are not the best and it downgrades the quality of local results. Putting high emphasis on proximity is a poor way to show results. I don’t care if a plumber is close to me. I am looking to hire a plumber that’s reputable, prominent in my city, and does good work. The same applies for every business category I can think of.

    By eastrockawaywebdesign 17 May, 2017
    In the 21st century, websites are critical components to any successful business. Whether a business is based online or not, a properly constructed website can help to increase sales, exposure and boost a company’s growth… More
    By Evan Pomeranz 16 May, 2017

    Google has stepped up there management of business listings with Google My Business.  Companies used to be able to have multiple online listings without actual verifiable locations in these areas and receive inbound leads and prospects from these locations.  With the rise of artificial inteligence, Google has gotten smarter in recent years.  Not only are they monitoring business locations, but they are improving the ability to claim your listings and maintain a level playing field for all businesses.

    You can now reclaim your Google My Business (GMB) listing page which was verified by a third party. Google has recently launched an automated process which enables you to claim your GMB page without contacting the previous manager. It came as a great relief to those who were trying to reclaim their listing but were unable to get into contact with the person who was managing it before.

    The step by step process:



    1. Navigate to Google My Business.

    2. Sign in to Google with the account you use to manage your business.

    3. Enter the name or address of your business, then select it from the search results.

      You may see a dialog showing part of the email address that verified the listing. If you manage this email address, sign in to that account to access your business listing.

    4. Fill out the form. The current listing owner may need to contact you for more info, so you won’t be able to submit your request without sharing your contact details with them.

    5. Click Submit.

    6. The current listing owner will receive an email asking them to get in touch with you, and you’ll receive a confirmation email. Check on the status of your request by clicking the link in your confirmation email.

    7. Allow a full 7 days for the current listing owner to respond to your request. If you don’t hear back after 7 days, you'll be able to verify your affiliation with the business to gain access to the listing

    Claiming your business listing is important for local search engine optimization rankings and internet marketing as a whole.  If your business needs a solution for SEO, contact the experts at Peak Evolve Mobile Web Solutions.  We are a web design & digital marketing company from Long Island NY who can guide and work with you to market your content for best placement on all search engines and online inquiries.
    More Posts
    Share by: