Marketing is one of the most-loathed tasks among business owners. It comes second only to bookkeeping.
The reasons vary but there are a few common threads. Simple social discomfort makes people despise promoting their business. A lot of people also worry about coming off as pushy or sleazy.
While these concerns are valid, you can't underestimate the importance of marketing for your long-term success.
So let's jump in and see what marketing does for your business.
Long gone are the days when you could throw up any old website and know that traffic would just show up without any further effort.
That scenario would have worked well back in 1995, perhaps, when there was much less competition no matter your niche. Today’s website owners and online entrepreneurs are each in the fight of their life to gain attention and remain relevant in a sea of websites.
As you might guess, it’s no longer enough to just put up a website and hope traffic finds its way to your home page; that doesn’t happen in large enough numbers to matter anymore.
Unless you exert targeted effort backed up by the latest SEO as applied to website design and user experience, there’s not much point in having a website at all. We’ve identified the 8 Most Critical Errors Website Owners Make.
Virtual office solutions are perfect for all business who don’t want to spend an awful lot of money for hiring employees & renting physical office space. However, it’s not going down well with Google.
From now on, Google will not consider virtual office space as your service area businesses as per their updated Google My Business guidelines . Your virtual office must be staffed during the business hours. They have recently updated the Google my business guidelines and made it clear that the virtual offices are causing a lot of confusion and that’s why they are compelled to take this step.
So unless a team is there to receive the customers during business hours, Google will not consider it as the Service-area businesses.
Here’s the new section that has been added:
Service-area businesses — businesses that serve customers at their locations — should have one page for the central office or location and designate a service area from that point. Service-area businesses can’t list a “virtual” office unless that office is staffed during business hours.
Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.
Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses.
Be it the upcoming Mobile first index or the launch of features that are focused on mobile users, Google is encouraging the “Near Me” searches to the maximum. People who search for “Service+ near me” tend to make decisions faster as they are not only looking for the information but they are about to make a decision as well. For instance: When people search “Restaurants near me” it is most likely that they will go there and grab something to satisfy their hunger. This micro-moment can be your moment to rise & shine.
The intent-rich moments when decisions are made and preferences shape are defined as “Micro-Moments” by Google. When people are actively looking to learn something, buy something or watch something, their expectations are higher than ever & they are willing to make a decision in a fraction of the second.
So in these moments, people expect from businesses to deliver exactly what they are looking for, instantly! For example, if someone is willing to watch a movie in next 1 hour, they will require information as soon as possible. And the site that will succeed in providing instant result will reap mammoth benefits.
Google has published a guidebook that sheds light on this new consumer behaviour and how brands can boost their sales by focusing on the shift to mobile & “near me” searches.
The only thing constant in the world of SEO is change. To stay on the top, we need to follow the current trends and optimize our sites so we can reap maximum benefits. Unlike other things, SEO is not one size fits all, it should be bespoke, then only it will work.
Here are the tips that you can follow to get on the top of the search results:
1. Title Tag & Meta Description
The most noticeable element on the search engine result page is Title Tag. Title tags are so basic that they often get ignored despite the fact that the first thing a user notices about your website is the title tag. Experts say that Title tags are the 2nd most vital on-page factor for SEO, after content. So here are some valuable tips to optimize your title tag:
· Auto generated title tags are your enemy i.e. Wordpress could create your title tag, but sticking to it will cost you visitors. So first analyze that what could possibly be the best title tag that sums up your whole content in an appealing way.
· Don’t try to stuff your titles with keywords, use a keyword which is also describing the title.
· Keep your title tag in the front, it's helpful for both search engines and users.
· Your title tag should guide the user, so make sure that you're making title tags for humans.
· Also, the meta description gives you 160-200 characters to play with, so make sure you are making full use of it.
· Be as creative and descriptive as possible. Consider it like your little ad space.
2. Online Directories and Citations
Local search is becoming more fruitful as compared to big scale search. Since you are a local small business owner, you know the specific requirements of the local audience and that's where you can beat your competitors. Nowadays, being the best bakery shop in California is much better than being an OK bakery shop on a national level.
Instagram, has recently launched a new update which will allow its users to post several images and videos of a particular occasion in a single post. So, now you can share all your best pictures and videos of the occasion in a single post, like an album and make it memorable.
The best thing about the update is that now you don’t have to spend time in selecting your best picture of the event to upload and share your happy moments with others. Now, you can combine up to 10 pictures and videos in one post and see them all one by one.
With is new update you can share the pictures of the entire celebration step by step as per the flow of the event. You can even share pictures of your recipes or craft work you have done, with your friends and explore your talent amongst them.
While uploading the post, you can see a new icon on the screen from where you can select several picture and videos. You can select the pictures as per your wish the way you want them to be lined up, you can also change the order, by tapping on the post and hold to edit it. Either, you can apply a filter to the entire post at once or edit it one by one. Your post will display on your profile with a single caption and a little icon of the first picture or video of your post.
Like always Instagram has made your sharing experience wonderful and memorable, this new update will make your experience more pleasant.
The converted clicks were the old metric that counted the number of clicks that lead to one or more conversions. From last 15 years, advertisers were using this metric to track the success of their ads.
Google has decided to replace the “Converted clicks” with “conversion” metric as the later is more sophisticated and provide greater insight. The conversion metric has been developed to provide advertisers with accurate data so that they can plan things accordingly. Earlier the converted clicks showed very little data, but the conversion metric not only shows the direct purchases but also shows data about the indirect purchases. Below is the infographics that will help you understand it better!
A recent research by Moz has revealed that the proximity is the new king of the local search.
If you will search for a local business i.e dry cleaners using a mobile device in a small city, you are probably going see that all the dry cleaners are listed out on the map. However, in a bigger city, this whole scenario will change drastically. If you will search for a local business, you will only be able to see few options. For example, if you will search for “Restaurants”, you will only see 6-7 restaurants on the map. So how is Google determining which business to show? Is it about the number of links? mobile friendliness? positive reviews or a measurable presence in the local directories?
A thorough research revealed that it is just about one thing: “Proximity”. Only those businesses appear on the map that is closest to the searcher’s physical location.
Our take on this research is that these results are not the best and it downgrades the quality of local results. Putting high emphasis on proximity is a poor way to show results. I don’t care if a plumber is close to me. I am looking to hire a plumber that’s reputable, prominent in my city, and does good work. The same applies for every business category I can think of.
Google has stepped up there management of business listings with Google My Business. Companies used to be able to have multiple online listings without actual verifiable locations in these areas and receive inbound leads and prospects from these locations. With the rise of artificial inteligence, Google has gotten smarter in recent years. Not only are they monitoring business locations, but they are improving the ability to claim your listings and maintain a level playing field for all businesses.
You can now reclaim your Google My Business (GMB) listing page which was verified by a third party. Google has recently launched an automated process which enables you to claim your GMB page without contacting the previous manager. It came as a great relief to those who were trying to reclaim their listing but were unable to get into contact with the person who was managing it before.
The step by step process:
GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY
Navigate to Google My Business.
Sign in to Google with the account you use to manage your business.
Enter the name or address of your business, then select it from the search results.
You may see a dialog showing part of the email address that verified the listing. If you manage this email address, sign in to that account to access your business listing.
Fill out the form. The current listing owner may need to contact you for more info, so you won’t be able to submit your request without sharing your contact details with them.
The current listing owner will receive an email asking them to get in touch with you, and you’ll receive a confirmation email. Check on the status of your request by clicking the link in your confirmation email.
Allow a full 7 days for the current listing owner to respond to your request. If you don’t hear back after 7 days, you'll be able to verify your affiliation with the business to gain access to the listing
If you think Google is done with the Panda and Penguin updates, think again! On March 7, Google released an 'unannounced' algorithm update causing serious damage to websites having poor user experience. Sites which were affected saw anywhere from a 50% to a 90% drop in their organic traffic from Google overnight!
Some of the websites were ad heavy to the point that the ads interfered with the users ability to digest their content. Other sites were built exclusively to cater to Google's algorithm and left the actual website visitor frustrated when they landed there from the search results. There were other categories of sites affected that were either part of low-value niche and lead generation sites, engaging in paid links or were simply low quality affiliate sites. The only thing that ALL of them had in common was that they scored low when analysed via Google's Quality Evaluator Guidelines.
Google hasn't released a statement and so far the only confirmation from them was a confirmation at SMX that the "Fred" update was a Quality Update as well as a Gary Illyes tweet saying that they won't deny there was an update.
We decided to run some numbers. Our dataset of 3,500+ websites and 240,000+ keywords (local and national) makes it easy for us to get a birds-eye view of how our client campaigns are performing.
Not surprisingly, we were happy to find that this update didn’t have any negative impact on our client campaigns. In fact, we have seen improvement. Most probably, the SEO deliverables which we offer saved our clients. This is another example of how our strategies future-proof your business.
GOOGLE RELEASES FRED ALGORITHM UPDATE. WHAT YOU NEED TO KNOW
So, how are we protecting you?
First up, we get the basics right i.e. focusing on On-Site optimization which includes correcting all possible 404 errors, fix duplicate (thin) content on the site, creation of landing pages, etc. Internal blog is also a good addition which we do when allowed.
We do a thorough backlink analysis at the start of the campaign to weed out bad backlinks which can prove to be harmful.
We vary anchor texts to have a proper balance between branded and non-branded links. We also ensure proper link velocity as too many links at a time can be flagged by Google.
We diversify the backlink profile which includes local directories, videos, infographics, informational content, coupons, guest blogs, etc.
Below are some of the additional backlink sources we’ve included in our new SEO deliverables to further diversify the backlink profile.
Startup Business Listings
Magazine / News Placement
So, if you’re hit by "Fred" update OR want to make sure you’re not going to be a likely victim, we can help. Just connect with us and let our professional SEOs to do the work for you. And yes, do not forget to ask for a copy of our latest SEO Deliverables.
Every website and business has different needs and content, and the update, as well as future updates may affect you differently. Talk with a SEO company to find out if this change has affected your SEO rankings and values.
Peak Evolve is a website design and digital marketing services company based in Long Island New York. Talk with us for all of your Search Engine Optimization needs or for a complimentary audit on your website
When looking at statistics about mobile usage, around 33 percent of all eCommerce purchases during the 2015 holiday season were completed on a smartphone.
Since 2015, the number of global users for mobile devices has surpassed the number of global users for desktop devices. Without making your site mobile friendly through the utilization of a responsive design, competitor websites that are mobile friendly will continue to be more popular than yours. Thankfully, there are a wide array of benefits associated with making your website mobile friendly, so don't hesitate to do so today.
1) Google: Mobilegeddon
As many website owners have undoubtedly realized by now, Google has basically demanded that websites go mobile friendly. A couple of years ago, their search algorithms were changed entirely as a means of favoring mobile sites as compared to websites that haven't been built with mobile users in mind. As such, websites with a responsive design are rewarded with a substantial increase in traffic. Older websites with outdated designs are penalized with lower rankings that appear towards the bottom of the first page of search results or even further on in later pages.
While sites that aren't mobile friendly will still receive small amounts of traffic on smartphones, visitors are unlikely to return and may even become wary of doing business with your company in the future, as the lack of mobile friendly features heavily increases the amount of scrolling that needs to be done on each page.
With the relatively recent changes that Google made to their search algorithms, they are now able to recognize the overall difference between content that's been optimized for smartphones and content that isn't. As such, the mobile-friendly websites are ranked higher in search results.
It's widely known that people largely pay attention to just the first few websites linked in the search results. If your site isn't mobile friendly, it's completely irrelevant within Google searches. Google has altered their search algorithms not only as a benefit to Google.com users who are accessing the search engine on their smartphones, but also as a means of maximizing their advertising revenues. You can either choose to make a simple switch to a mobile-friendly design and reap the rewards or continue to make attempts at growing your business via an outdated website.
2) Worldwide Website Traffic Is Higher On Smartphones Than on Desktops & PCs
In regards to website traffic all around the world, an ever increasing percentage is being done by mobile. For instance, in 2011, the entirety of mobile internet traffic was around 11 percent, which is a shockingly low number. Just two years later, nearly 25 percent of internet traffic was done on mobile devices. This number continued to climb, reaching a staggering 60 percent at the beginning of 2017. This number is poised to continue growing in the future. Back in 2013, when mobile internet traffic was merely at 25 percent, it would've been a wise decision to switch to a mobile friendly website. Currently, it's an essential one that will determine whether your business is a success or not.
Considering this rise of mobile visitors, it's clear that the business implications of not crafting a responsive website and offering a website layout that's optimized for different devices can be very damaging. Google is predicting that nearly 75 percent of worldwide internet traffic will come from mobile devices by 2018. At this point, not making your website mobile-friendly is extremely handicapping to the ongoing success of your business. The key to any business is to continually increase their customer base and profits. Without a mobile- friendly website, you're putting a cap on the worldwide website traffic that you receive. Thankfully, addressing this issue with your website is a quick and easy fix.
3) Your Competition Is Benefitting
No matter what industry you're currently working in, it's a given that many of your closest competitors currently have a website with a mobile-friendly design, automatically placing you at a disadvantage that it can be difficult to escape from. Your old and outdated website basically acts as a crystal clear advertisement to the competition that your website and company in general aren't going to put up much of a fight. The new standard in website design is for the website to be implemented with a responsive design. This type of design allows your website to work properly on all devices, including mobile ones. No matter the device that accesses your website, the site will automatically scale to the screen resolution of the device it's being accessed from.
This type of design provides a convenient opti for customers entering into your site from a smartphone. Without a website that includes mobile options, you are actively turning customers away each and every day. A poorly designed website is a massive detriment to your business.
Any competition that your company has will be able to take business away from you when your website is not mobile friendly. When a smartphone user enters into a website that's not mobile-friendly, they'll decide in just a few seconds that it would be easier to simply punch the backspace button and click on another website that's optimized for mobile devices.
The websites listed alongside yours in search results are likely competitor websites, so you're directly providing the competition with new customers. If you still believe that it might be possible to continue using your outdated website in a world where mobile design is king, it's important to keep some of the statistics about mobile consumers in mind. A total of 50 percent of mobile searches actually lead to purchases. A substantial 70 percent of these purchases happen within 24 hours.
The key to converting website visitors into long-term customers is to appeal to them almost immediately once they've entered your website. Without a mobile- friendly design, there's very little chance of this happening. However, when you combine a visually appealing design with a mobile-friendly layout, you'll be able to actually show visitors why it would be better that they stay on your website instead of leaving and going to competitor sites.
There's absolutely no downside to changing to a responsive design. You'll be dramatically increasing your potential user-base and will likely start to see massive improvements in website traffic with a good ad campaign.
When it comes to smartphone users, convenience is essential. Users on smartphone devices want to be able to enter into and browse websites in seconds, without getting bogged down by exhausting scrolling.
If you can't deliver on the convenience that these users are searching for, they will undoubtedly take their business somewhere else. A massive 81 percent of mobile users state that they are likely to move to another website if they can't find what they are looking for quickly and easily.
The most important moment in the visit of a user to your website is in the first few seconds. These few seconds are all the time the user needs to decide if they wish to continue browsing your site. Alongside an aesthetic appeal, users are also looking for a mobile-friendly layout. If they don't find this, they will just as quickly leave and likely never return. In fact, 75 percent of people are only willing to wait a total of five seconds for a website to fully load.
Two-thirds of those polled stated that a mobile-friendly website makes them more likely to purchase from or actually visit the business in question.
Just under 50 percent of those polled believe that the website is ignoring them if the site isn't designed to be mobile. Though this might seem harsh to you, it is an uncomfortable truth. When website owners know that customers are seeking a responsive and mobile-friendly design, continuing to stick to an old and outdated website is, in fact, ignoring the wishes of the customers. When a visitor to your site becomes frustrated from the absence of navigational ease when using your website, it will hurt your reputation, especially as more and more users start to share this thoughts.
As is clear in many areas of the world, the modern age is one where instant gratification is a necessity for most people. Since this is the case, your website must adapt to these times in order to capitalize on those needs. You may believe that changing the way you wish to run your website is damaging to your vision and artistic integrity for how you want your website to appear, but turning your website mobile-friendly changes nothing in the actual design.
With a mobile-friendly design, you have the opportunity to satisfy 100 percent of your potential user-base, as opposed to a much lower minority when the website is not mobile-friendly. The key with any website is to convert leads. Older websites are simply unable to accomplish this goal, as their designs don't accommodate attracting new customers and keeping them interested in your business or product.
5) Your Advertising Dollars Are Going to Waste
The final reason of why your website must be mobile-friendly simply has to do with advertising. Your advertising efforts will be severely limited when using a website that hasn't been implemented with a responsive and mobile-friendly design. A positive return of investment for your advertising and marketing campaigns will no longer will possible if your website doesn't offer a good user experience. No matter how good the ad campaign is, the gains you make with these ads won't be enough to offset the losses you incur when users are turned away upon entering a website that isn't responsive.
The days of calling a business up, doing business with them and then possibly visiting their website are in the past. With the current market, the first experience people have with your business is through your website. If your website doesn't impress, the customer will believe that your business doesn't either. Users that do make the decision to continue browsing the website expect to find a click-to-call button during their experience, which allows them to immediately contact your business and inquire about products you offer. This button is only available with websites that have been optimized for smartphones.
You also don't want to waste time advertising your old website, as it only serves to highlight the fact that it's outdated and doesn't provide the modern customer with what they're looking for. When a customer sees an outdated website, they, in turn, believe that the products and services offered by your website are just as outdated. They will then take their money elsewhere, most likely to a website that does actually value their business.
When you optimize your website for a good user experience with the inclusion of a responsive design, you can begin to focus on advertising campaigns that will actually provide your company with a positive ROI. These optimizations should include everything from landing pages and calls of action to conversion tools and a strategy to follow-up with customers once they've made a purchase. If you do this, you're going to start seeing an improvement.
Now that you're aware of the importance of a mobile-friendly design for your website , talk with us at Peak Evolve Mobile Web Solutions today. We are a website and mobile design and development company from Long Island, New Y o r k . Schedule your initial consultation to address your website and marketing strategy with us today, and we will get you on the right path as soon as possible.
Contact us to see if a mobile solution is right for you. We are a website design company providing digital marketing services from Long Island New York. We'd be happy to discuss your needs and find the right solution to help you grow your business.
Call: 855-879-3544 or Email: firstname.lastname@example.org
We look forward to talking with you!